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Singapore Tatler: Guilt-Free Steak? Australia’s First Carbon Neutral Beef Makes Singapore Debut




Organic, allergen – and preservative-free gourmet foods distributor Alternative Selection launches Five Founders Natural Australian Beef, Australia’s first and only carbon neutral certified beef, in Singapore.

We’ve all been guilty of blissful ignorance when it comes to our gastronomic desires- especially when it involved our love for beef. It is a difficult balance for consumers to achieve but that just became a lot easier with the Singapore debut of Australia’s first and only carbon neutral certified beef.

In short, the Five Founders beef tenderloin we enjoyed for dinner at its Singapore launch event at the Hilton Singapore had a net zero carbon footprint, even after the plane or boat ride it took to get here. It is a huge step forward in our struggle with the issue of climate change, and an even bigger achievement when considering the harsh criticism, the cattle industry has had to face in the last decade.

There are ways to combat its greenhouse gas production, and for a start, Five Founders- the first brand of beef by North Australian Pastoral Company (NAPCo), one of Australia’s largest and oldest cattle producers- is doing so largely via reducing the carbon emissions and carbon offsets. The latter means that carbon emissions produced by Five Founders from paddock to plate is compensated with activities or initiatives that absorb the same amount of carbon or more.

Five Founders became Australia’s first carbon neutral certified beef only in April. But the company has already boasts a 140 year commitment to ethical and sustainable farming, through sensitive management of both land and livestock. Attaining carbon neutrality was therefore a natural progression of this commitment, affirms Marnie Crawford, NAPCo’s head of Marketing.


Source: https://sg.asiatatler.com/dining/australia-first-carbon-neutral-beef-singapore-debut

About Ryan’s Grocery

Ryan’s Grocery is Singapore’s only full-service organic butchery and allergen-friendly specialist grocery store. The company’s journey began in July 2015 when founders Sebastian and Wendy Chia learnt of their son’s – Ryan – intolerance to gluten, dairy, nuts, soy, egg, and yeast. They searched local markets for products and produce, and even made personal trips internationally to look for a range of dietary items to support his needs.

It was then they saw a demand for such a specialty online grocery store and Ryan’s Grocery was born. Ryan’s Grocery now services the local community, discerning shoppers and those with dietary intolerances with an all-inclusive range of organic meats from our specialty butchery, gluten-free products, and other related items with grocery delivery options.

In December 2019, the brand launched its first overseas flagship store in Ho Chi Minh City, Vietnam. Its flagship outlet in Singapore with ‘Ryan’s Grocery’ and ‘Ryan’s Kitchen’ opened in Great World in December 2020, spanning a total of 4,200 sq ft. In 2022, Ryan’s Grocery was awarded “Gourmet Retailer of the Year” and “Best Meat & Seafood Retailer” in Singapore by World Gourmet Summit & Tatler Asia respectively.

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